Vera Bradley knows about change: From its early basement beginnings as a cottage industry selling unique luggage, to its profitable and publicly traded global retail enterprise, Vera Bradley has enjoyed colossal growth. With a vision to continue its success, the company partnered with FlashPoint to develop its leaders.
Building on a six-year partnership, FlashPoint had clear insights into the challenges Vera Bradley faced as their growth continued. Tackling these challenges, we customized a leadership development program—Leaders by Design—to be the new umbrella for all leadership programs across the organization.
Vera Bradley is a leading producer of designer handbags, luggage, accessories, and housewares. The company is headquartered in Fort Wayne, Indiana, with 2,700 employees.
Maintaining cohesion, productivity, engagement, and excellence in the midst of massive company growth and change
In partnership with the Vera Bradley training team, FlashPoint planned, managed, and co-facilitated Leaders by Design, a multifaceted and experiential 12-month program.
High-potential and emerging leaders from across Vera Bradley were invited to participate in the 12-month Leaders by Design program. Each leader had been with Vera Bradley for more than a year and held roles in which he or she had the opportunity to impact others and the company.
“When participants complete the program, they commit to specific action steps. I’ve witnessed them asking for feedback, working to build a better team environment, and being focused on ways they can continually improve and influence. These concrete, real-life applications make a visible difference in our organization.”
Just as Vera Bradley is committed to growing leaders, FlashPoint is committed to facilitating transformative programs for the company. Leaders by Design continues today, yielding results that have real impact: Vera Bradley is growing effective leaders, and they are building a positive workplace environment—one that translates into satisfied and loyal customers.