Leadership and Sales Are More similar than you think

What if sellers behaved like leaders?

Sellers often struggle with how to convey value and connect meaningfully with buyers.

New research and insight by The Leadership Challenge co-authors Jim Kouzes and Barry Posner, and sales expert Deb Calvert reveals the very same behaviors that make leaders more effective also work to make sellers more effective.

Stop Selling and Start Leading: How to Make Extraordinary Sales Happen is a research-based book that provides insight on the behaviors a seller can use to immediately increase their effectiveness. To read a sample chapter of this new offering from Wiley Publishing, fill out the form, and we'll send you an email with a link to the chapter.